Skechers has just launched an AI-powered in-store assistant, Luna, chats with shoppers, provides fashion advice and learn about what you like while quietly collecting data about your preferences.
Skechers’ new flagship store at Bongo Coast Shopping Centre in Singapore’s technology frontline, Luna More than just a novelty. It is part of a broader shift to “Phygital” retail industry, where physical and digital experiences become a single, data-rich shopping journey.
About Luna
- AI stylist in the store: Luna uses voice-to-voice AI to suggest shoes and clothing based on what you wear or browse.
- Always on experience: Shoppers can Continue chatting via telegram later. Make the assistant portable outside the store.
- Real-time personalization: Luna tweaks suggestions using real-time data and bridges AI technology with human-like involvement.
https://www.youtube.com/watch?v=q41fyeebs3k
What Skechers said
“With Luna, we will enhance our retail journey with unique, social and interactive experiences.” Irene Lee, senior general manager of Skechers in Singapore. “This is part of the DNA we connect with our customers through innovation.”
It’s not just selling shoes. Luna It is a data funnel that helps Skecher perfect its inventory, marketing and design decisions every conversation. As Manolis Perrakis We are Singaporean society “Agent AI is the backbone of future consumer-facing systems,” said the company.
Advantages of shoppers:
You not only talk to the kiosk, but you also contribute to the feedback loop. Every time you chat, AI learns your taste and pushes you to certain products. Yes, yes, but it’s also powerful and potentially invasive.
Privacy Alert:
As conversations move to messaging applications like telegrams, the interaction feels more private, and users may not realize how much they share or how they use that data.
challenge
Can Skechers scale this sleek AI setup in older stores with less technical infrastructure? Can they maintain human warmth in a system that automates personal style?
Skechers’ Luna is a chatbot, part of a personal stylist, and a silent observer. It’s one Glance of the AI-powered future of retailshopping is seamless, smart, and a little surveillance.
Will you take fashion advice from looking at your machine? Skechers bet you will.
