The world’s highest payment giant bets on AI. This week, Visa and Mastercard announced major initiatives that will allow AI agents to shop, make decisions and make purchases on your behalf; to take a major leap forward in the so-called agency business.
This is not just a technological upgrade. This is a fundamental change in how consumers interact with the online marketplace. Instead of browsing or adding items, AI will quickly process everything from search to payment based on your preferences.
Visa’s drama
On Wednesday Visa products are declining worldwide, Visa’s new platform enables developers to build AI shopping agents that can search, compare, decide and spend on Visa’s infrastructure.
“Every consumer has set restrictions and visas help manage the rest,” said Jack Forestell, chief product and strategy officer at Visa.
Products include:
- AI-Ready Credit Card with a marked digital certificate
- Personalized insights (with user consent) to improve proxy performance
- Transaction tool that allows AI to complete purchases in user-defined rules
Photography cardmapr.nl exist Unplash
Visa is working with partners’ PowerHouse lists: OpenAI, Microsoft, Anthropic, IBM, Mismtral AI, Clplexity, Stripe and Samsung, among others.
Mastercard’s actions
Just a day ago Mastercard launches agent salary, A tool that enables generation of AI agents to be purchased directly in the conversation process. Imagine chatting with an AI stylist who knows your size, style and activities and buy the perfect outfit for you.
“She can now chat with AI agents to proactively plan a range of outfits … and make purchases,” Mastercard said.
MasterCard is working with Microsoft, IBM, Braintree and Checkout.com to expand the proxy experience across industries.
Not only them:
New reality
The age of scrolling and clicking gives way to delegation. You will be able to tell your AI what you need and can get it safely and effectively. Want it to be cheap, sustainable and delivered tomorrow? Your broker will handle it.
AI is becoming your new personal shopper. Visa and Mastercard have just opened the door to the future, and buying items is like askpayments happen behind the scenes, while AI does the heavy lifting.
