Singapore Airlines (SIA) is working with Openai to bring Generative AI to the sky, the first deal for Openai with a major airline.
This bold move promises to use the same technology as ChatGpt to transform passenger journeys and internal operations.
It’s not just a chatbot upgrade. This is a complete digital transformation designed to make your travel experience smarter, faster and more personal.
What to expect
- Upgraded virtual assistant: SIA’s website assistant is getting Genai Brain. Now it will help you plan, book and manage your trips with personalized suggestions and real-time help.
- Expand self-service: More tasks can be handled directly by passengers; no longer waiting for human support.
- AI Operation: Behind the scenes, OpenAI tools will help SIA employees automate routine tasks, process complex data and make faster decisions.
Photography Troy Mortier exist Unplash
SIA plans to integrate AI into operational tools to manage complex tasks such as unit arrangements, regulations, staffing, and logistics. This means fewer delays and smoother flights.
What does the leader say
George Wang, SVP in SIA: “By leveraging state-of-the-art AI solutions, we will increase operational efficiency and employee productivity and improve end-to-end customer experience.”
Oliver Jay, PhD, MD, International Openai: “We are excited to explore how advanced AI can enhance the travel experience, enhance staff capabilities and optimize complex operations.”
Singapore Airlines not only uses AI, but also redefines how airlines operate and provide services to customers. Expect a more seamless, intuitive and efficient journey from booking to boarding.
