There is another update for incremental attribution.
This can be very useful…
Compare attribution settings
When you compare the attribution settings, you may have a new “Advanced” option for incremental attribution. Only advertisers who have access to incremental attribution will see this when comparing attribution settings.
The Comparison Attribution Settings feature allows you to create separate columns in the Ad Manager report to break down results by attribution settings. This update provides further insights.
Why it’s valuable
If people haven’t seen your ads, the gradual conversion focuses on those things that won’t happen. If your ads never exist, then some conversions will happen anyway (some but not all, views and remarketing).
The benefit of this addition is that you do not need to change the attribution settings from the standard settings to the incremental in AD set to view the incremental conversion.
You can see how it breaks down regardless of the attribution settings at delivery. I should note that the message I’m seeing is that my results only include incremental conversions starting from April 1.
example
In the video above, I’ve shared an example showing the number of reported results next to the incremental conversions. The difference between the two in the example is negligible.
In this case, algorithmic remarketing will be minimal, which is a broad goal.
Depending on your ads, you will see a big difference. If you are remarketing, I would like to have less incremental conversions. If this is the case, I would be curious whether this changes any viewpoint of remarketing.
If there is this, what would you see?
