Part of Sydney Carda Radio (ARN), part of Australia’s Radio Network (ARN), was criticized after being revealed With your working dayThe weekday is aired from 11 a.m. to 3 p.m., hosted by the AI character.
For months, Cada has promoted the show, as if hosted by a woman named Thy. They even shared her images on the platform to create a fantasy of a real human presenter.
But, it turns out that you are not a real person at all.
- You are an AI-generated avatar
- The station misled the audience by promoting her for humanity
- No disclosures about using AI
This revelation caused a huge uproar, and many questioned the ethics of using AI in such a deceptive way, especially without pre-telling the audience.
(picture: Kada)
How to create an AI role “Thy”
Cada’s AI host is used Elevenlabsa cutting-edge AI audio platform that converts text into realistic, lifelike voice. “You” sound and similarities Is a real employee based on Arnworking in the company’s financial department.
The design of AI Avatar sounds like a human broadcaster and allows listeners to interact in their familiar radio style. However, despite the fact that Cada has aired for nearly six months, Cada has never revealed that yours is actually an AI-generated character.
When the truth came out, it sparked a wave of criticism, leading to concerns about the media’s trust, authenticity and transparency.
Rebound
The backlash was rapid and harsh, and many listeners and industry professionals expressed anger at the deception.
Teresa Lim, Vice Chairman of the Australian Voice Actors AssociationThey criticized Cada for its lack of transparency in using AI.
Experts who think viewers should know if they are listening to humans or artificial intelligence during the live broadcast.
Other concerns raised
- The AI character “Thy” was promoted to Asian woman, but the station’s lineup lacks real diversity.
- The use of synthetic hosts instead of real, diverse personality has sparked discussions about the diverse optical functions for marketing purposes.
Now, many people call for stricter regulation in the media and greater transparency in using AI in broadcasts. As AI technology becomes more advanced, clear guidelines are needed, that are, how and when to use it becomes more critical.
