Conditional formatting is one of the most useful features in custom ad reports. You can now see its version in Ad Manager.
Let’s take a closer look…
How it works
Conditional formatting allows you to automatically format cells based on performance. For example, red is not good, green is good.
In the version I have, it can be found by clicking the arrow at the top of the cost of each result column.
The versions found in ADS Manager are much simpler than their predecessors. For example, the ad report version allows color scales, while the ad manager allows it.
In ADS Manager, you can apply format rules to cost, CPM, AD expenditure, CTR (ALL) and CPC (ALL) per result. Using ad reports, you can apply them to most metrics.
While zooming out, you can customize the cost of each result rule based on the event. So if you create different rules for each purchase, lead, and other activities, there may be more than five rules.
Simpler might be better
This is the beginning, sometimes easier. The only problem I see is that when I switch the ad account, the saved rule disappears. I think this is a big problem.
It is not clear whether this is a testing or a new launch is beginning. Do you have it?
