Running ads for top pipeline optimization have their risks and one is highlighted in this video.
If you are running video ads optimized for Thruplay views, do this…
Decomposition by placement
In my example, I have a video that generates 665 pass views and reaches 526 people.
Yes, beyond the point of view that people can achieve. why is that? Is this because my video is great? Let’s do more digging.
Click the Crash drop-down menu and select a location. This will generate a separate row for each position used.
The culprit here is the audience online reward video placement. More than 98% of the results were found there.
Why? What is the reward video placement that makes it so attractive in this case? Are these results legal?
Let’s take a closer look…
What is a reward video?
Third-party applications monetize themselves through this placement. The following is the definition of meta:
Rewarded video ads are full-screen experiences, where users opt to join video ads in exchange for valuable things like virtual currencies, in-app items, exclusive content, and more.
People are motivated to watch your videos in exchange for virtual currencies associated with the app.
So my video is so amazing that ordinary people watch it for 20 seconds, and many people watch it so many times? Yes, probably not. These people may not care about my videos at all, which is reflected in other statistics.
What should you do?
If you have ever optimized your ads for Truplay Views, consider deleting the reward video. It will swell your surface level results while your bottom line is not doing anything.
I wrote a blog post that explains all the time you should switch from the default value of Meta. This is undoubtedly one of them.
