When creators are facing imminent, but many people are in the short tiktok ban in January, many are asking, many are asking, “Where am I going from here?” These creators have built communities on the app, built their brands, and built close ties with fans and other creators. For some, Tiktok is their primary (or only) source of income. For others, this is the only way to stay connected with the community.
As the switch flips, everything evaporates.
Although Tiktok resumed operations in the United States after a 75-day suspension, its fate remains uncertain. Whether we head to the U.S. post-U.S. or not, creators who want to maintain their followers and effectively monetize their content can no longer downgrade their existence to a platform.
Social media is constantly changing, and the content of the differences (often mysterious) changes, UX updates and new features that can undermine the reliability of creators’ content strategies and their coverage. To increase revenue and expand influence, creators are moving away from channel exclusivity to expand their reach across multiple platforms. However, this can be daunting for creators who are just starting out or just having experience creating content on one website.
AI has great potential to help creators overcome these early challenges, from enhancing live streams to editing content to easily solving technical problems. This will prove crucial for creating content for multiple social channels as well as hosting live streams across platforms – no wonder 84% of creators say they have used these tools somehow.
However, the role of AI in the creative industry, especially generating AI, is a controversial topic. Some viewers believe that creators are unreal or “cheated” by using AI. They may also have other ethical questions about the technology, such as concerns about the “stolen” content of training to generate AI tools or the environmental impact of Genai’s handling. These are effective questions that may deter creators from adopting tools that can greatly improve their workflow.
AI usage is becoming increasingly natural, and it seems that all industries, including live streaming, will inevitably adopt these tools as creators work hard to optimize their workflows and meet the growing needs of their audience. Fortunately, creators can still take advantage of today’s AI capabilities without damaging the trust of their audience. Here are a few ways to consider:
Balance between authenticity and innovation
What does “real” mean?
A global survey of AI sentiment asked consumers how to define something as real, and they answered “real” or “real things.” But even if that means different things to different people, especially niche creators like gamers or role players, and people from all over the world. It also depends on the format of its content. The authenticity of Fortnite streaming may be different from the authenticity of boutique owners who do live sales.
Creators should tailor their AI usage for content that the audience knows and loves about their content.
For example, AI tools are convenient for creators who specialize in long-format content, such as live streaming, live shopping hosts, and creators for longer video papers and reviews. They can use machine learning tools to automatically edit their best parts. They can then repurpose the content on a variety of platforms to maximize their impact. Automatic editing and editing features also save creators valuable time, which prevents burnout and promotes consistency, which is key to maintaining an audience.
AI tools can also help creators communicate with their audience. For example, game live streamers may use AI tools to help them highlight messages in chat boxes while focusing on gameplay and comments. This is especially powerful when they do multiple processes and manage three or more chats at the same time. Meanwhile, on-site sellers may use AI-powered automatic messages to immediately send the required information, invoices and receipts to the audience with a more personalized touch.
Enhanced, not replaced
Proponents of Generative AI often believe that the technology “democratizes” creativity, allowing more people to bring creative visions to life. While creators’ clips fall on both sides of this debate, the argument makes it clear that one thing: the desire for easier, easier ways to create content is universal. In a world where content is all content, no matter the platform, any tool that helps creators make better content and spread it on the platform is a boon.
Artificial intelligence is most useful in enhancing human creativity – not replacing it. The idea is to automate time-consuming, tedious work so that creators can focus on what they do best: producing content and fostering the community. To illustrate, let’s go back to our game live streamers. If they use AI tools to edit the best parts of the stream, they can create creative edits for the production, customize content for each platform, and answer fans’ comments and messages.
Not all AI tools for creators are generated AI. The tailoring tool mainly uses machine learning. Other AI tools, such as content planning tools, can help creators find similar content that users can connect to and interact with. Building a community of peer creators is essential to fostering collaboration, which can help creators expand their reach and unlock new growth opportunities.
Advantages of small creators
The creator’s economy is cruelly competitive. Interest in creative economic work is surging, with 65% of Generation Z only considering themselves to be some kind of online creator. Today’s talent rise faces competition for AI-generated profiles, which seems real. Because of the many new challenges between creators and breakthrough moments, producing high-quality content for a variety of online venues is not negotiable.
Creators of smaller followers can benefit from AI tools to enhance their followers. At first, reaching the initial 1,000 followers may feel like an impossible task, but the earlier these new creators start creating OK The faster they follow content across multiple platforms.
New creators should look for AI tools:
- Enhance their content Maximize the content of AI AFATARS (such as AI avatars) with automatic cleaning, fine-tuning, and useful editing and editing features.
- Help them browse the digital learning curve Provide auxiliary guidance by automating complex technical tasks and automatically troubleshooting and correcting problems in real-time flow.
- Making business easier With simplified payments, content scheduling, easy-to-understand insights, analysis or all of the above.
Strategic
When integrating new technologies (not just AI), creators should consider how these tools achieve their goals and overall creative vision. They may need different tools at different stages of the journey.
AI is not a magic bullet; it can’t turn someone into a professional content creator and explode their following content overnight. However, AI tools able Helping creators focus more on actual creative work and building audiences will differentiate their content and help them achieve a sustainable career.
