I can first get a chance score in April 2024. Then, it disappeared in October (or at least it did for me). It turns out that this must be a test.
Opportunity Score is part of the creation of a new simplified advantage + campaign that Meta plans to fully launch. So, what is this?
What is opportunity score?
This feature game is a known opportunity to improve advertising performance. These opportunities are related to Meta’s advice and best practices.
How would you be willing to implement an advantage + audience or advantage + creative or advantage campaign budget? Do you create separate ad sets to segment your audience or put them together?
Your score is 0 to 100. If I remember correctly, the past scores are wide, which applies to all your campaigns. But now it looks like you will get scores for each campaign.
How should you deal with it?
This does not mean that you have to implement all the suggestions. Each case has its exception. But I do think that if your results are not good, then this score is a good starting point. If these results reflect bad scores, you can try the starting point of trying.
If you always get low scores and bad scores, this can also be a clear signal that you are stubborn and trapped in your own way. Maybe consider stepping out of your comfort zone and seeing what happens.
