QSIC has received $ 25 million B -series funds, with audio and retail media in the renovation store
QSIC is an intelligent store audio platform that redefines the retail experience. He announced that it has successfully completed the $ 25 million B -series funds led by Hedosophia. The funds will be used to accelerate the platform’s AI driver capacity, extend to new retail locations, and enhance its ability to increase store sales, and at the same time unlock new revenue flow to retailers.
QSIC’s cutting-edge platforms have reached more than 100 million shoppers per month at the purchase point, providing audio and retail media networks for industries such as 7-11, MCDONALD’s and Coles Express. The company’s proprietary AI driver enables retailers to create a dynamics of local conditions and fascinating audio content, thereby helping the brand to establish contact with customers in a meaningful way.
A audio solution driven by AI driver innovation
QSIC’s generation AI model, LuciIs the game rules of retail audio advertisements. Lucy dynamically generates local audio advertisements using retailers data, including inventory, local pricing and even weather conditions. By ensuring advertising -related and fascinating, retailers using QSIC reports that the average sales are as high as 14 %. Lucy also automatically adjusts the audio volume to the level of environmental noise, ensuring definition and impact and timestamp advertisement to verify the compliance of the store, thereby setting new standards for retail media.
“Retailers who deploy our technology are seeing the result of change,” explain Matt Elsley, co -founder and CEO of QSICEssence “This fund enables us to expand the network, enhance our AI function, and help retailers to achieve measured results through the media in the store.”
Break obstacles in retail media
Despite the explosive growth of online retail media, about 85 % of shopping still occur in physics stores. However, high -cost, scalability and measurement challenges have hindered the use of retail media in the store. QSIC solves these obstacles by providing end -to -end solutions, which includes all the contents of the solution from music curation and custom audio advertisements to advanced analysis and automation advertising series management tools.
QSIC’s recent partnership with 7-11 highlights its rapid growth trajectory. Gulp Radio’s launch has been completed in 5,000 stores in the United States and plans to extend it to 12,000 locations by the end of 2025. This extension includes 7-EXECREVEN®, Speedway® and Stripes® Stores. Once fully deployed, Gulp Radio will rank the largest commercial broadcast network in North America, 13 million shopping people per day, and provide advertisers with unparalleled opportunities.
Global Vision of Retail Media
QSIC was established by Matt Elsley and Nick Larkins in 2012 and began in the first commercial music streaming platform in Australia. Today, the company provides audio networks for more than 10,000 locations in North America and the Asia -Pacific region, affecting more than 100 million shoppers per month. Its proprietary headquarters platform can realize real -time advertising series performance insights and support seamless management of retail audio networks, including intelligent volume adjustment and playlisting list plan.
“Our task is to improve the in -store experience, while promoting the incremental income of retailers and brands,” explain Nick Larkins (Nick Larkins), co -founder and chief product officerEssence “We are creating a future through AI -driven innovation. Among them, the audio in the store is not only a background noise, but also a powerful tool for participation and growth.”
Establish a better retail experience
QSIC’s commitment to innovation exceeds its technology. The company’s values (solving problems, solving problems, continuous learning and teamwork) are the foundation of their culture. Its designer, problem resolution, and media creator teams are committed to bringing dynamics and data -driven store experiences into life.
As QSIC continues to expand its footprint, it is expected to lead the next wave of retail media innovation to help brands and retailers contact the previous audiences.
