How to set CAPI integration to achieve the best advertising performance

In the world of digital advertising, the use of correct tools and technologies is essential to achieve the best advertising performance. CAPI Integration-A transformation of API integration such technologies are CAPI integration. By using CAPI, advertising customers can collect key data directly from their servers, so as to bypass traditional browser -based methods. Due to privacy update and advertising blocking technology, these methods become more and more reliable.

In this guide, we will decompose what is CAPI integration, why it is important, and how to set it to maximize the effectiveness of advertising activities. We will also focus on how platforms such as redtrack.io help simplify this process without feeling overwhelming.

What is CAPI integration?

CAPI is a server -to -server tracking method that allows advertising customers to send the event data directly from its server to advertising platforms such as Facebook, Google and TIKTOK. Unlike the browser -based tracking method (relying on cookies and pixels), CAPI runs independently to ensure that even if the cookie is prevented or the browser limit is appropriate, it will also ensure the transmission of key events data.

The main benefits of CAPI integration

1. Improve data accuracy: Since the data is sent directly from your server, the browser settings are eliminated, advertising blockers, or the differences in privacy -centric changes.
2. Better attribution: Through more reliable tracking, you can better understand the performance of advertising.
3. Enhanced privacy compliance: CAPI complies with the security methods of processing user data (including choosing an consent mechanism) to comply with modern data privacy regulations.
4. Optimized advertising series performance: By ensuring accurate activities tracking, advertising customers can effectively optimize their advertising series and improve ROA (advertising expenditure returns).

Why is CAPI integration essential for advertisers?

With more and more privacy issues and changes such as Apple’s iOS 14 update, traditional pixel tracking becomes less reliable. These updates allow users to choose to exit and track, so that advertising customers get incomplete data. CAPI integration can reach the advertising platform by ensuring basic data. Even if the traditional tracking method fails, it can also help the gap.

For example:

• Facebook Advertising: Facebook’s conversion API and Facebook pixels work together to provide better data continuity. Using CAPI, you can track the conversion, clues and other key events, not just relying on the browser side tracking.
• Google Advertising: By integrated CAPI, you can send the server -side conversion data directly to Google to obtain more accurate performance reports.

Set the step of CAPI integration

Setting CAPI integration seems to be complicated, but decomposing it into a management step can seamlessly seamlessly. This is the beginning method:

Step 1: Know your goal

Before implementing CAPI, please define the goal to achieve. Common goals include:

• Tracking specific events, such as purchase, form submission or application installation.
• Improve the attribution accuracy of multi -channel activities.
• Enhance the ability of the advertising platform to optimize the advertising series.

Understanding your goal will help you determine specific events and platforms integrated with CAPI.

Step 2: Collect the tool you need

You will need the following tools to set CAPI:

1. Reliable tracking platforms: platforms such as redtrack.io to manage and monitor server -to -server event tracking by providing user -friendly tools to simplify CAPI integration.
2. Visit the advertising platform API: Make sure you have the necessary vouchers and API keys on platforms such as Facebook, Google or Tiktok.
3. Developer resources: If you manage your own management, you may need some encoding knowledge or access to developers.

Step 3: Determine the event to be tracked

CAPI allows you to track various events, such as:

• Page view
• Add to Cart
• Buy
• Table submission
• lead

Choose events that remain consistent with your advertising goals and are essential for measuring the performance of the advertising series.

Step 4: Set the integration of the server to the server

This is the method of using CAPI to implement the server -side tracking:

1. Configure server:
   • Use the server that can securely handle event data. For example, platforms such as Redtrack.io provide available solutions for setting the server to the server tracking.
   • The implementation of HTTPS is implemented with encrypted data for security transmission.

2. Send the data to the advertising platform:
   • Use the API document provided by an advertising platform to send event data. A platform like Facebook provides a detailed guide to how to set its conversion API.
   • Make sure the data you send include basic parameters such as event names, user information (privacy haShed) and event sources.

3. Test integration:
   • Use the platform test tool to verify whether the event data is sent and received correctly. For example, Facebook provides a “test event tool” to ensure that CAPI runs as expected.

Step 5: Combining CAPI with pixel tracking

In order to obtain the maximum effectiveness, CAPI should be added instead of replacing pixel tracking.