What are your advertising limits? Each Facebook page has a limit on the number of ads it can run at the same time, based on ad spend.
Let us find your…
what are they
There are four floors…
- Highest spending month less than $100,000: 250
- Under $1 million: 1,000
- Under $10 million: 5,000
- Over $10 million: 20,000
Please note that this limit is a per-page limit, not an ad account limit. Therefore, if a single page is controlled by multiple ad accounts, all ads will count toward the limit.
find your
The per-page ad limit is located in the “All Tools” menu under the “Ads” group.
There, you’ll get a list of the pages you manage and your progress towards the limit.
Is it necessary?
Meta first implemented per-page ad limits in 2019 because advertisers could hurt ad performance by running too many ads at once. This is a very real risk.
Honestly, these limits seem unattainable. Running 250 ads with a monthly spend of less than $100,000 is overkill. You’d need to use various automated systems to offer any advantage, and even then I’d be skeptical.
It makes sense to have limitations, but it feels like these need updating. Especially due to the many changes related to audience expansion and algorithmic targeting since 2019, the utility of the number of ad sets (and resulting ads) we once used has decreased.
Keep it simple, kids.
