Traffic campaigns have been updated to allow you to direct people to your Facebook page.
Let’s discuss this…
Switch location
remind: This is only used for traffic activity goals.
In ad sets, you may see a new conversion location for “Instagram or Facebook.” This allows you to “send traffic to your Instagram profile, Facebook page, or both.”
If you don’t have this update, you’ll only have Instagram. This is how you typically set performance goals to maximize traffic to your Instagram profile. But now you can also send people to your Facebook page.
After selecting your identity, choose your destination. You’ll see checkboxes so you can send people to your Instagram profile, your Facebook page, or both.
Advertising production
When you create an ad, there will be two CTA buttons, one for Instagram and one for Facebook. You cannot customize these.
If you go into the advanced preview, you’ll see that the CTA button and targeting used will depend on the placement. Facebook placements will direct people to your page, and Instagram placements will direct people to your profile.
Oddly enough, the domain name for the Facebook version is “Instagram.com,” but I created different images for each version to highlight where each version is going. So it must have gone to Facebook, and it must be showing a bug.
When would you use this?
You can use this feature if you don’t have a website to send people to. This is of course more of a top of funnel action and you should be optimizing for conversions as much as possible. But sometimes your options are limited.
