I’ve been working in Facebook advertising for a long time. You might even say I was one of the original Facebook advertising people at the time.
But if there’s one thing I do know, it’s that almost nothing about this is certain. When people talk about meta-advertising in black and white, I ignore it.
Is there a record?
Unless Meta says something in their official documentation, this is pure speculation. This is probably an educated guess. Depending on your experience, this may be true.
But this is not universally true.
general strategy
Is your strategy working for you? Great. That doesn’t mean it works for me.
I’ve made it my mission to know every boring detail about meta-advertising. Therefore, the tone of my voice remains uncertain.
I recommend thisbut do what works for you. I won’t do it Thatbut be guided by results.
Some people don’t like this. They want clarity. These people are also obsessed with meta-advertising snake oil.
Don’t let that be you.
