Virtual try-on testing enhancements

Meta is testing virtual attempts at enhancements…

In Ad Settings, click Creative Features.

Some advertisers check this box to test new creative features.

If you do this, you may have a new virtual try-on option.

how it works

Meta is described like this:

We will use artificial intelligence to show people how the product will look on them, helping them visually understand the product before making a purchase decision.

Unfortunately, the generic examples provided by Meta don’t even allow for proper enhancement. It seems to be for audio translation. But it seems simple.

For e-commerce brands, this can be a big deal. Giving potential customers the option to virtually try out your product can increase conversion rates. You could also make the argument that this might reduce returns.

Do you have this?

Virtual try-on is one of three new testing enhancements I recently discovered. I’ll cover the other two in the next video.