The “why” of meta-advertising

Focus more on the “why” of advertising…

In my last few videos, I talked about how advertisers spend too much time worrying about the “how.” When they don’t get results, they obsess over how to set up their activities or their goals.

But they should spend more time worrying about the “what.” So, what are they promoting: products, prices, ads, and landing pages.

I will go one step further…

Ask questions to find solutions

When you don’t get good results, you should ask “why” rather than “how”.

Things like that…

By asking “why” you do two things:

1. You acknowledge that your advertising will never be perfect and that solutions can be found there.

2. You acknowledge that while Meta is not perfect, it is explainable. This isn’t due to some wacky conspiracy theory.

Focusing on the “why” can help you find the solution, while the “how” can help you find the solution.

Listen to my podcast to learn the how, what, and why of meta-advertising.