The “content” of meta ads
In my last video, I talked about how advertisers waste too much time worrying about the “how” – all the things that represent the mechanics of advertising. They focus too much on all the strategy and basics of campaign building.
So it’s a matter of targeting, complex campaigns with multiple ad sets, and an endless web of “how to”s. But these are not long-term solutions to poor performance.
where to make an impact
The solution can be found in the “content” of your meta ad, or the content you are promoting.
- What are your products?
- What’s the price/quote?
- What is your ad (message/creative)?
- What is a landing page?
It’s simple, but for whatever reason, most advertisers ignore it.
It’s crazy to me that when I see people complaining about results, they almost never talk about “what”. They’ll have a long list of “how to’s” as if everything should work if they have the right strategy. So they continue to use every strategy they tried, but none of it worked.
Do you know why they don’t work? Because no strategy can fix the problems with your products, prices, ads, or landing pages. Start there.
In my next video I’ll explore why.
Listen to my podcast to learn the how, what, and why of meta-advertising.
