3 simple ways to generate diverse ideas

Meta wants creative diversity to get the best results with Andromeda. You can create a diverse set of visuals using different formats and produce text for different characters. This can take a lot of work.

But there are three other methods that require no effort at all. While you shouldn’t blindly accept them, you shouldn’t reflexively reject them either. They are opportunities to diversify your creativity.

1. Images and backgrounds generated by Meta’s AI.

I know, brand new releases are usually terrible. But they do seem to be making progress.

Even if you reject a completely new image inspired by the original image, the risk of AI-generated background is low.

Once selected, these will be added as options in addition to the original creative.

I find these tend to be just as good, if not better, than the originals. You can find information with fault information.

2. Relevant media.

When creating an ad for a product you’ve previously promoted, you can choose from related media.

These are images and videos that you have previously used to promote the same product. Here you can leverage images and videos that have performed well before while trying to inject some freshness into your new ads.

Once selected, you can view the performance and failures of the relevant media.

3. Advantage+ creative enhancement.

Some of these enhancements are huge, while others are more subtle.

While Meta doesn’t have a great reputation here, these enhancements have improved over the years. Even if you’re not adventurous, you should at least accept the simpler enhancements.

Be as diverse as possible

All of these are simple and only require you to select or open them. In each case, you can generate ad versions that help with creative diversity.

A lot of work is required to produce additional images and videos to accommodate the creative variety. But if you don’t do these things, you should at least be leaning toward them.