Details revealed over time – Jon Loomer Digital
There’s another Advantage+ creative enhancement…
When you use Advanced Preview when creating an ad, you may see a new section of Advantage+ Creative called “Basic Enhancements.”
Meta describes them like this:
These enhancements are available for most ads and are enabled by default. We recommend leaving them on for best results.
Of the three enhancements listed, one is new: “Details revealed over time.”
what is it?
Here’s how it works:
When people take a few seconds to view or interact with your ad, more details can be displayed from your website or app store product page.
As you can see from the demo in my video, Meta uses animation to show more details about your product when someone stops to view your ad.
I hope this type of enhancement actually works. This is a unique way to attract attention through animation when someone shows interest.
it could be better
It’s not without some weaknesses, though. I’d like to see this approach applied to other situations that don’t involve products. Why not show more information related to lead magnets?
It would also be helpful to see a real-life example of this feature working for our ads (Meta only provides a generic model). Otherwise we will blindly do what we approve of. You can even customize the details to show what you want.
Do you have this?
