Phrase testing function of another word mark

There is another new test feature…

I recently referenced the Ad Settings page to keep this tag. Click Advantages + Creativity.

If you check the checkbox for “Test new creative enhancements”, you should see a list of possible enhancements below.

I’ve covered almost all of this before. But there is a new feature: In other words, it identifies the phrase.

What’s this?

If you click to edit the test, additional details for each feature will be obtained.

Here is what Meta says about in other words:

We will identify phrases from your text options and rename them to better accompany you as your ad creative as text overlay.

This sounds a lot like the text extraction feature we’ve seen before. But the difference here is that these phrases will be rewritten to be better with your creativity.

Some questions

This enhancement can be dangerous (what does the metaphor use?), and requires some trust. But you may also have little impression of this feature.

META does offer a way to preview, but it doesn’t seem to fit me. I’ve had several big problems with the preview function.

1. The only ad I can choose is crazy. Like 10 years old.

2. The preview won’t show anything useful. There is a before and after, but the preview cannot be produced afterwards.

This can be related to the fact that the selected ad is so old.

It’s an off-road vehicle now, but it’s worth a look. Just another example of how Meta uses AI to optimize ads and create new versions for us.