Change the spending limit set to AD

Meta makes a seemingly a weird update to the spending limit set by AD.

Let me explain…

average value

When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will spend the best between ad sets.

However, Me always allows advertisers to set spending limits on ad sets. This allows you to set the minimum or maximum value for each ad set.

But the Mon is changing it to “Average Ad Set Expenditure Limit”.

No longer a hard hat. When you set the maximum value now, the average Meta spends no more than the daily spend.

but why?

If it sounds familiar, it’s how the daily budget works.

But for the spending limits set by AD, this doesn’t make sense. Let me explain…

For daily budgets, the dollar can spend more or less on a specific date to take advantage of the opportunity. But you will spend the same amount of time in a week. The average makes sense because it’s all about making the most of your budget.

However, you set a line in terms of ad set spending limits. You could have used CBO without the spending limits set by ads to make the Meta spend the best budget. This may mean that most of your budget is in one ad cluster and very little in another.

But there is a reason you use the spending limits on ad sets instead of ad set budgeting. You want to tell META to spend anything on a given ad set as long as it does not exceed the defined amount. If you set the maximum value, the way to consume less meta will be good. You just don’t want it to be more.

On average, it is recommended that you want the meta to remain within or near that limit. But this is not the reason for setting restrictions at all. Adding a small amount of control to the way campaign budgets are allocated is a barrier.

Advertising budget

This change means that the spending limit for the ad set will be very closely integrated into the ad set budget. How is this different from the ad set budget? At this point, why not turn off CBO and use ad set budget?

Maybe I missed something. This may be different from what it sounds.

What do you think?