With the latest controversy surrounding Meta’s new content moderation policy, brands are considering their options.
If you’re running ads, check out the inventory filters.
where are they?
Access the inventory filter by doing the following…
1. Go to Brand Safety and Suitability.
2. Click “Controls” on the left.
3. Click “Ad Account Settings” at the top.
4. Next to Inventory Filter, click Change.
The first stock filter you’ll see is for in-stream videos and Facebook Reels. Audience Network also has one. Click to edit.
What are these?
The default setting is Medium Inventory, which excludes highly sensitive content. You may want to use “Limited Inventory”, “Excludes other sensitive content and all live videos”. This means your ad won’t appear on videos deemed “sensitive.”
These same settings are also available in ad sets under placements. This allows you to control the account account-wide or by ad group.
Should you use them?
Of course, when you limit inventory, you can expect costs to rise. Will inventory filters help address the anticipated issues with these new review changes? Time will tell.
But if you have a sensitive or high-profile client who is worried about these latest changes, you can give it a try. Inventory filters can at least keep your ads away from the most problematic videos.
Is this something you’ve tried?
