Meta ultimately provides greater transparency for AI-generated advertising ideas…
How to use AI creativity
When you create an ad and upload an image, you will get the options generated by AI.
This includes creative versions of AI-generated background changes…
There are also new AI-generated images inspired by your initial creativity.
Once selected, they will replace your original idea in some cases.
Fault
The problem is the lack of transparency. Advertisers never know when to use these changes or how they are represented.
so far.
Some advertisers are seeing a new creative breakdown option.
When you select, you may see image generation. Other versions float in flexible formats and related media.
The meta will produce separate lines in your result:
- Original creativity
- Image generation
Here is an example…
I can’t confirm whether this includes the image and background generated by AI, but definitely the image.
Also note that all image generation cases for a single ad seem to be combined, so you won’t be able to break through performance with each image (assuming you’ve accepted multiple).
It is not clear whether this is just a test or part of the official launch. But this could be a huge update to help determine the effectiveness of these enhancements.
