There are three other AI enhancements in the test. Here’s what you need to know…
Test new AI generation capabilities
To access these test features and opt-in, go to your ad settings and click Advantage+Creative.
At the top, you’ll see an explanation to test for new creative enhancements.
When checking, these test features will be delivered to your ad impressions less than 5%. If selected, you can also remove specific enhancements.
If you check the box, you will get a list of enhancements that may apply to META.
In the past, I have recorded many videos. I’ve never seen three before.
New features
1. Comment keywords.
Meta will use AI to extract positive and neutral keywords from ad reviews. Meta shares examples of “easy to assemble”, “sturdy” and “high quality”. These keywords can be displayed under your ad.
2. Creative Call Action Sticker.
This only applies to Instagram and Facebook stories. Meta provides an example that includes “Learn More” shopping cart stickers.
3. Highlights of the video.
This feature surfaces to help people quickly see key selling points or features in videos.
Should you activate these features?
Due to this nature, you are unlikely to see examples of these features unless you find them in the wild. If you are taking risks like me, keep moving forward. Otherwise, you may need to be careful about sensitive customers.
For its value, these choices are always around me. When I initially planned this video, I had these new features, and then I lost it for a week or so, and then went back again.
