Some advertisers have been there for some time. Others finally got it.
We first started seeing the Advantage+ Campaign settings in February. But with the launch of global opportunity scores, it now seems to be formal.
How it works
This new simplified campaign setup is suitable for sales, leads and app promotion goals. You will no longer get two options before creating a campaign.
This is especially important for sales activities, where it is no longer Advantage+ shopping. It is not clear how long your current strengths + shopping will take, but you won’t be able to create new strengths.
The new setting will cause confusion as it looks big. Advantage+ will be activated by default, which means…
1. Advantage sports budget
2. Advantages + Audience
3. Advantages + Position
You will start with all the advantages + a campaign set to 100. Most customizations will lower your score.
Possible chaos
The biggest confusion will be targeting the target. The term disappeared…
- Original audience
- Advantages Custom Audience
- Advantages look like
- Detailed positioning of advantages
This is actually a good thing, and it is a change I have predicted long ago. The term disappears, but the function remains the same. Any ability you have to limit the audience before will be retained. It only looks different.
This change is a good change
Redesign is necessary because over the past few years, Meta has piled up changes over changes. It requires some simplicity.
Don’t worry, this change is a good change.
