Advertisers like to share amazing transformation results to impress customers, potential customers and other advertising customers. But these results are usually too basic and ignore important information.
You should ask these issues to obtain important backgrounds …
1. Who is the target audience?
If it is re -marketing, the result is often heavy. Re -marketing tends to provide you with excellent results on the surface, but it is not scalable or incremental.
You can spend money on these niche audiences. Moreover, most of these conversions are gradual, which is doubtful-they may not have your advertisement anyway.
Attracting more audiences, the continuous results are both impressive and sustainable. Moreover, because META tends to be re -marketing priority in terms of broader goals, it is doubtful to restrict whether audiences have help.
2. What are the segmentation of the audience market segment?
If you are running sales activities, you can understand the distribution of advertisements by using the subdivision of audience fragments.
Even if you do not have 8 points, it may be high from the professional audience and existing customers.
Although it is not intentional, it may be shown that if it is not expanded to the cold audience, high -performance snapshot may not continue if it does not extend to cold audiences.
3. What is the decomposition of attribution settings?
You should often use comparative attribution settings.
If you are increasing, you usually find a high concentration conversion rate. Vision may be valuable, especially when attracting cold audiences. But you don’t want them to constitute a very high proportion of your conversion rate. Although higher promise sales will have a longer customer journey, the more clicks in a day, the better.
In addition, if the conversion event is not purchased, you can ignore any content other than one day of click.
4. What is the collapse of all conversion?
Some customers who execute multiple conversion may expand your results. When the attribution settings are set, you can cut the extra by isolate the first conversion.
When the conversion event is purchased, this is small, although some customers who purchase may exaggerate the results. For other conversion events, this is a larger transaction. These conversion incidents increase numbers and make them look better than before.
When you see that it seems so good, whether it is the transition result of yourself or other advertisers, please always ask questions.
